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Most Recognizable Logos - Part 2

Last week we began our journey of exploring the most recognizable logos in our world today. Click here if you missed it. This week we're finishing our list with five more logos that have been so prominent in our culture, we all know the brand as soon as we see the symbol.


The Starbucks circle containing a two-tailed siren was launched at the same time as the company in 1971. However the original illustration was much more detailed in the beginning. It was in 1987 the logo was simplified to the siren we know today. And now the image is so identifiable, Starbucks has removed their company name from the logo altogether.


Many Disney fans assume the Disney logo was designed to look like the signature of Walt Disney himself. Actually it's the other way around. This signature was specifically created by Mr. Disney for the logo and was not his original autograph. But the decorative "D" was loved so much by fans, this became the official Disney symbol.


The 3-point star representing Mercedes-Benz was originally established in 1909 by the sons of the founder Gottlieb Daimler. The shape was inspired by a postcard their father had given them years before. The three points also represent land, sea, and air, which are the three elements in which the company had planned to provide transportation. The circle around the star was added in 1926 when Daimler and Benz merged.


The Chanel logo was designed by Coco Chanel herself in 1925. With its simple interlocking, mirrored "C"s, it's one of the few logos with such longevity that has not been altered over the years. This is because Coco understood that simplicity and elegance in design is timeless. As she once said, “Fashion changes, but style endures.”

Olympic Games

Another logo that has not changed over time is that of the Olympic games. The Olympic rings form one of the rare symbols that shares a meaning across the globe. Established in 1914 by Pierre de Coubertin, co-founder of the National Olympic Committee, the five rings are meant to represent the five inhabited continents, using colors that are common to flags around the world.

Each of the logo designs that we've mentioned have special qualities to them that have either stood the test of time or profoundly accelerated the success of the business they represent. Next week, we'll discuss what these qualities are and how you can apply them to your business brand. Until then, we'd love to hear from you and discuss how we can create a logo design that is perfect for your business. So contact us, and let's take your logo to the next level!



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