Fall Marketing Ideas
It's fall, y'all...technically. And even if we're not breaking out the fall sweaters yet, everyone is ready for fall flavors, colors and...
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- Sep 20
Why Market to Gen Alpha
We've talked a lot about generational marketing. But now the youngest generation, Gen Alpha (born 2010-2025), has given us a whole new...
- Sep 13
Business Blog Ideas
Last week we gave you some great reasons to start a blog for your business. Click here if you missed it. This week we have some blog...
- Sep 6
Blogging for Your Business
The Blog is back! Summer break is over and View from the 2nd Story has returned with new marketing tips for your business! And today...
- Jun 14
What Your Font Says About You
A big part of branding is establishing graphic style to represent your business. This includes everything from the colors in your logo to...
- Jun 7
Tips for Successful Brainstorming
It’s time to come up with your next marketing campaign or launch your next line of products or plan your next event. So you need an idea....
- May 31
Promotional Items that Work
Getting your business name out there can be tough. But there are plenty of opportunities to promote you business other than just your...
- May 24
Summer Marketing Ideas
For many businesses, summer is a slow season. So we have some ideas to help boost your sales for the next few months. Here are 5 summer...
- May 17
Photography Composition
What makes a photo a good photo? Sure, there's lighting, color balance, white balance and all the other things your camera manual tells...
- May 10
Graphic Design Firsts
So many people think of branding and marketing as modern-day concepts, and graphic design as a very contemporary art form. But throughout...
- May 3
Give NOLA Day
Happy Give NOLA Day! Over the years, 2nd Story has had the honor or providing graphic design and photography services for several...
- Apr 26
Common Business Name Mistakes
It's one of the first steps to starting a business, and for a lot of entrepreneurs it's also one of the most stressful. Choosing a great...
- Apr 19
Small Business Basics
A common question we get from new business owners is "what do I need first?" Great question. When it comes to branding and marketing your...
- Apr 12
Marketing to Gen Z
They are one of the most targeted generations of consumers, but marketing to them is no easy task. Born between the mid-90s and 2010,...
- Apr 5
Tips for Outdoor Advertising
Whether it's a billboards, street banners, bus shelters or transit ads, outdoor advertising is a big investment for your business. But...
- Mar 29
Tips for a Successful Photo Shoot
Photography is a great marketing tool. At 2nd Story we’ve provided custom photography for several businesses and organizations. A photo...
- Mar 22
The First Questions
Planning a project with a graphic designer usually begins with a consultation meeting. This is where the designer asks a series of...
- Mar 15
The Controversy of Canva
In the past few years we’ve been hearing how a lot of business owners are turning to Canva rather than trusting their branding and...
- Mar 8
How to Speak to Women
In honor of International Women's Day, here's one for all of you whose product or service is primarily for women. We've worked a lot with...
- Feb 22
Typography Trends in 2022
A couple of weeks ago we told you about some design styles that are trending this year. Click here if you missed it. This week we are...