Blog | 2ndstorycreative

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4 days ago

Get Out of the Spotlight!

I see so many ads where the owner of the business has made themselves the star. Having their face on a billboard or starring in their own...

Jan 3

Less is Most

Whether it’s text in an ad, graphic elements on a webpage, or the subject of a photograph, minimal is powerful. It’s been proven that hum...

Dec 29, 2020

Best of 2020

We're almost done with this most "interesting" year! And even with all the challenges this year has thrown at us, we've been fortunate to...

Nov 18, 2020

5 Toxic Typography Mistakes in Advertising

When designing an advertisement, a lot of the focus tends to be on the imagery. However, the typography, or treatment of the text, plays ...

Oct 7, 2020

Who is Your Target?

If you are a business owner or working towards being a business owner, one of the most important things for you to figure out is your tar...

Sep 23, 2020

When to Rebrand

Not too long ago 2nd Story decided to revamp our look with a new logo, new website, and new marketing strategies. This decision was made ...

Sep 16, 2020

Product Shot Pointers

Here’s just a few things to consider when planning for your photoshoot.

Sep 9, 2020

Essential Webpages for a Small Business

Businesses often come to us in need of a web presence, but with no idea of what content should be included. So we have some suggestions f...

Aug 26, 2020

Lesson in Logos

Logo design is one of the first steps in branding. It's the visual representation of your business. At 2nd Story we work with you to come...

Aug 19, 2020

World Photography Day

It’s World Photography Day! And to celebrate we wanted to share some of our favorite photos we’ve taken in the past year. Huge thanks to ...

Aug 12, 2020

Recipe for a Successful Ad

Every effective ad, whether it’s print, web, or outdoor, has a few key ingredients that make it a success. Here’s the recipe to follow wh...

Aug 5, 2020

Should I Buy Stock?

So there might come a time when you need a photo of a dog with human hands eating a pizza or a man in a business suit and swim cap…but ch...

Jul 22, 2020

What Do Your Colors Say About Your Brand?

When it comes to creating your brand, there are several things to take into consideration that will affect how your business is viewed. C...

Jul 15, 2020

Business Headshot Ideas

If you own a business, it is essential to have good quality, up-to-date, professional headshots. Unfortunately this is a process many bus...

Jul 8, 2020

The Essential Checklist for New Businesses

For some of you this list may be obvious, but if you’re in the beginning stages of starting your business, it can be easy to overlook som...

Jul 1, 2020

The Dos and Don'ts of Web Design

Having a website is essential for your business. But the process of building one can be overwhelming! At 2nd Story we have some fundament...

Jun 24, 2020

Why Do I Need a Professional Graphic Designer?

As a business owner you are faced with new challenges everyday. One challenge you will inevitably face is developing a brand and marketin...

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