What makes a photo a good photo? Sure, there's lighting, color balance, white balance and all the other things your camera manual tells...

So many people think of branding and marketing as modern-day concepts, and graphic design as a very contemporary art form. But throughout...

Happy Give NOLA Day! Over the years, 2nd Story has had the honor or providing graphic design and photography services for several...

It's one of the first steps to starting a business, and for a lot of entrepreneurs it's also one of the most stressful. Choosing a great...

A common question we get from new business owners is "what do I need first?" Great question. When it comes to branding and marketing your...

They are one of the most targeted generations of consumers, but marketing to them is no easy task. Born between the mid-90s and 2010,...

Whether it's a billboards, street banners, bus shelters or transit ads, outdoor advertising is a big investment for your business. But...

Photography is a great marketing tool. At 2nd Story we’ve provided custom photography for several businesses and organizations. A photo...

Planning a project with a graphic designer usually begins with a consultation meeting. This is where the designer asks a series of...

In the past few years we’ve been hearing how a lot of business owners are turning to Canva rather than trusting their branding and...

In honor of International Women's Day, here's one for all of you whose product or service is primarily for women. We've worked a lot with...

A couple of weeks ago we told you about some design styles that are trending this year. Click here if you missed it. This week we are...

Americans watch the Super Bowl for lots of different reasons. Some for the hype, some for the halftime show, some actually care about the...

We're just a month into 2022 and we're already seeing some particular styles making a regular appearance in the graphic design world. The...

We’ve discussed the importance of knowing your target demographic. Here’s a recap if you need it. And one of the things that is important...

When beginning work on a marketing campaign, creating a mood board can be a valuable use of your time. This is a great way to get...

We’ve had a lot of businesses come to us wanting to add a slogan or tagline to their brand. This can be really helpful in marketing your...

When marketing your business, your website is usually the primary source of information. This is why when a visitor comes to your site,...

Over the past few years you may have noticed that lots of businesses and organizations are simplifying their logo designs. There’s less...

We recently introduced you to our new color palette (click here if you missed it), and we appreciate all of the positive feedback! So we...