We’ve discussed the importance of knowing your target demographic. Here’s a recap if you need it. And one of the things that is important...

When beginning work on a marketing campaign, creating a mood board can be a valuable use of your time. This is a great way to get...

We’ve had a lot of businesses come to us wanting to add a slogan or tagline to their brand. This can be really helpful in marketing your...

When marketing your business, your website is usually the primary source of information. This is why when a visitor comes to your site,...

Over the past few years you may have noticed that lots of businesses and organizations are simplifying their logo designs. There’s less...

We recently introduced you to our new color palette (click here if you missed it), and we appreciate all of the positive feedback! So we...

This seems to be a common struggle for new small business owners when it comes to preparing to build a website. You have all the...

This was our fifth year providing design and photography for the New Orleans Shakespeare Festival! This year this fest's main performance...

We’re back! Thanks for your patience while we took some time to make some changes at the 2nd Story. We’d like to start off by presenting...

As entrepreneurs, we have a lot to do! And so little time to do it in. So it’s important to make the most of our time and make each day a...

A few weeks ago we posted about why you need a photographer at your next event. So in hopes that you're taking our advice, we want you...

This one goes out to all our e-commerce entrepreneurs. If you are currently selling products online, there are a few things that we...

After a year of nothing on the calendar, things are suddenly happening again! More and more businesses are having small or outdoor events...

Ok so let’s just be real for a moment and acknowledge that the days of paper business cards are probably limited. Technology is quickly...

At 2nd Story, we’ve been helping businesses develop their brands for years and a big part of that has been creating logo designs. Several...

Managing a business is a lot of work and stressful and exhausting. We know. But there are some very doable things you can include in your...

In a world of so many thoughtless colors screaming at us all the time, black and white photography, when used properly finds a place that...

When creating content for your audience, it’s important to make your information easy and comfortable to read. The size of your text has...

We're moving into spring, which for many businesses means new campaigns and marketing materials. So we have some beautiful, trending...

It’s pretty common for small businesses to need some photography but not have the budget to hire professional models. So employees,...