4 days agoPhotography CompositionWhat makes a photo a good photo? Sure, there's lighting, color balance, white balance and all the other things your camera manual tells...
May 10Graphic Design FirstsSo many people think of branding and marketing as modern-day concepts, and graphic design as a very contemporary art form. But throughout...
May 3Give NOLA DayHappy Give NOLA Day! Over the years, 2nd Story has had the honor or providing graphic design and photography services for several...
Apr 26Common Business Name MistakesIt's one of the first steps to starting a business, and for a lot of entrepreneurs it's also one of the most stressful. Choosing a great...
Apr 19Small Business BasicsA common question we get from new business owners is "what do I need first?" Great question. When it comes to branding and marketing your...
Apr 12Marketing to Gen ZThey are one of the most targeted generations of consumers, but marketing to them is no easy task. Born between the mid-90s and 2010,...
Apr 5Tips for Outdoor AdvertisingWhether it's a billboards, street banners, bus shelters or transit ads, outdoor advertising is a big investment for your business. But...
Mar 29Tips for a Successful Photo ShootPhotography is a great marketing tool. At 2nd Story we’ve provided custom photography for several businesses and organizations. A photo...
Mar 22The First QuestionsPlanning a project with a graphic designer usually begins with a consultation meeting. This is where the designer asks a series of...
Mar 15The Controversy of CanvaIn the past few years we’ve been hearing how a lot of business owners are turning to Canva rather than trusting their branding and...
Mar 8How to Speak to WomenIn honor of International Women's Day, here's one for all of you whose product or service is primarily for women. We've worked a lot with...
Feb 22Typography Trends in 2022A couple of weeks ago we told you about some design styles that are trending this year. Click here if you missed it. This week we are...
Feb 15Our Favorite 2022 Super Bowl AdsAmericans watch the Super Bowl for lots of different reasons. Some for the hype, some for the halftime show, some actually care about the...
Feb 8Design Trends for 2022We're just a month into 2022 and we're already seeing some particular styles making a regular appearance in the graphic design world. The...
Sep 28, 2021Generational MarketingWe’ve discussed the importance of knowing your target demographic. Here’s a recap if you need it. And one of the things that is important...
Sep 21, 2021Mood Board ChecklistWhen beginning work on a marketing campaign, creating a mood board can be a valuable use of your time. This is a great way to get...
Sep 14, 2021Tips for a Successful Business SloganWe’ve had a lot of businesses come to us wanting to add a slogan or tagline to their brand. This can be really helpful in marketing your...
Sep 7, 2021Keep Visitors on Your SiteWhen marketing your business, your website is usually the primary source of information. This is why when a visitor comes to your site,...
Aug 24, 2021Simple is the New BlackOver the past few years you may have noticed that lots of businesses and organizations are simplifying their logo designs. There’s less...
Aug 17, 2021What's New in our Style GuideWe recently introduced you to our new color palette (click here if you missed it), and we appreciate all of the positive feedback! So we...