Most Recognizable Logos - Part 2
Last week we began our journey of exploring the most recognizable logos in our world today. Click here if you missed it. This week we're...
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- Sep 19
Most Recognizable Logos - Part 1
Any good entrepreneur knows that the logo design is one of the most important decisions to make for your business. The recognizability of...
- Sep 12
Fun Font Facts
For the past few weeks we've been throwing some fun facts about color at you. Today we thought we'd switch it up and talk a little about...
- Aug 29
Fun Facts About Color - The Sequel
We're back with another round of color fun facts! Last week we shared a list of interested facts about color. Click here if you missed...
- Aug 22
Fun Facts About Color
Color affects our perceptions, and not just our perceptions of art and design. The culture we live in has been shaped by color. So many...
- Aug 15
The Secret to a Strong CTA
In the world of marketing, we work hard to grab the attention of our targeted customers with dynamic imagery and meaningful words, but at...
- Aug 1
Back to School Promotion Ideas
Whether or not you're a parent or a teacher, you've probably noticed that we are quickly approaching the beginning of another school...
- Jul 18
Share Your Company Values
Last week we talked about the importance of company values and gave some examples. Click here if you missed it. This week we're...
- Jul 11
What are Company Values?
An often overlooked part of building your brand is establishing your company values. These are the principles that drive your business,...
- Jun 27
Customer Needs
For the past few weeks we've been discussing various marketing methods and how they can work their way into your advertising. Today we...
- Jun 20
How to Make Your Ads Relatable
For the past couple of weeks, we've talked about methods for more effective advertising. Last week we discussed ways to make your ads...
- Jun 13
How to Create a Memorable Ad
Last week we gave you some methods for an effective advertisement. Click here if you missed it. The first of those methods was to make...
- Jun 6
Methods for an Effective Ad
Creating an advertisement for your business, whether it's print, web, media, or outdoor, is a process that should be strategically...
- May 23
Essentials for a Successful Homepage
The homepage of your website is a significant part of marketing your business. For a lot of businesses, the homepage is the first thing a...
- May 16
What the Shape of Your Logo Says About You
Last week we discussed the significance behind the colors in your logo. Click here if you missed it. This week we're talking about...
- May 9
What Your Logo Colors Say About You
There's a lot to think about when creating a brand for your business. And when it comes to selecting colors, it's good to know what kind...
- Apr 25
Essentials for Product Packaging
At 2nd Story we've designed packaging labels for multiple types of products. And we understand that selecting the appropriate package for...
- Apr 18
Product Shot Mistakes
Last week we gave you some ideas for your next product photo shoot. Click here if you missed it. So to make sure your photos are top...
- Apr 11
Simple Product Shot Ideas
Product Photography can look like many things. In some situations all you need is your product against a white background. But to draw...
- Apr 4
How to Simplify Your Logo
Last week we discussed why logos are getting stripped down to the basics. Click here if you missed it. This week we want to give you some...
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