Last week we discussed why logos are getting stripped down to the basics. Click here if you missed it. This week we want to give you some suggestions of ways to simplify your logo. Here's some ideas to consider with examples from some very recognizable brands.
Remove Small Details
Small details in a logo can get lost easily when scaling your logo down as an icon. If you have a lot of lines and shapes cluttering up your design, think about which ones can be removed.
Use Minimal Flat Colors
Simple flat colors are being used more and more these days in branding, rather than the illusion of depth and texture. This up-to-date look can be easily achieved in any logo design by removing gradients and reducing the number of colors used.
Sometimes you have to assume some intelligence on your audience and trust them to fill in the blanks. You logo doesn't need to be so literal that it compromises your design. Think of elements that can be removed without changing your overall brand.
Use a Sans Serif Font
Serif fonts are the ones with little decorative pieces on the ends of each character, which makes them more complex. A sans serif font is more clean and simple and more commonly used in todays logos.
You may be concerned that simplifying your logo would be watering down your brand. But consider our beloved Nike swoosh and the McDonald's arches, these logos have remained consistent over decades and are still some of the strongest brands around. So if you're thinking it's time for a makeover, contact us. We'd love to help you take your brand to the next level!