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How to Make Your Ads Relatable

For the past couple of weeks, we've talked about methods for more effective advertising. Last week we discussed ways to make your ads more memorable. Today we'll be sharing with you how to make your ads more relatable. Giving your target customer a reflection of themselves in your marketing can be a powerful tool. So let's dive in!

Make your Customer the Star

Put the focus on your target customer by giving them the spotlight. Use visuals of familiar situations, thoughts, or feelings that make them say "that's me!" Doing this makes your audience feel seen and heard, and tells them what you are selling is specifically for them.

Be Authentic

Professionalism can be an asset, but a little too much can make you seem unapproachable. To avoid this, be real with your audience. Tell them how you understand their frustrations and struggles, because you have them too. This gives them a reason to connect with you and trust your brand.

Use Original Photography

Don't destroy your relatability by using stock photography. Instead use your own professional, original photos in your ads. Investing in your own photo shoot allows you to customize your imagery for your brand and for your audience. And if your business needs some original photography, contact us to schedule a shoot!

Write Conversationally

Let your target customers know you're talking to them and not at them. Use a casual tone and break a few grammar rules in your copywriting. And use the word "you" so it's direct. Make it feel like it's a conversation and not a lecture. Write as if you're inviting them to respond.

Show a Peek Behind the Curtain

Sometimes a little transparency about your business can feel relatable. Share a view behind the scenes so your customers see that you work hard for them. Tell the story of how your business got started and include all the challenges along the way. The more your customer knows about you, the more they can relate to you.

Relatability is so valuable in building trust from your target audience, which often leads to repeating customers. If you're seeing this as a technique you'd like to implement in your advertising, we'd love to work with you to create some powerful, relatable ads. So contact us and let's take your business to the next level!

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