At 2nd Story we create effective marketing for businesses and organizations using digital graphics and photography. But there is a form of super effective marketing that's been around since long before the Adobe Creative Cloud. Word-of-mouth marketing has proven to be the best form of advertising a business can hope for. Basically you're letting your customers do the work for you. So here are some ways to generate word-of-mouth marketing for your business.
Great Customer Service
Your customers are much more likely to tell their friends and family about your business if they had a good experience doing business with you. This includes things like the interaction with the salesperson, the online shopping experience, the atmosphere and aesthetic inside the shop, and the package they receive the product in.
Quality Products or Services
We all have products we buy just because they're the best deal or most easily available, but then there's the brands we stick to because we can reply on their quality. Those are the brands we talk about. Give your customer something they can confidently recommend to others.
This is why it's important to have, not just employees, but a team. Building a team means that you will have dedicated and loyal employees who will want to support the business even when it's not required of them. And your customers will see that and respect it.
Reward your customers who are willing to recommend you. This can mean giving them a discount or a bonus gift. Not only does this encourage them to talk about your business, but it also makes them feel appreciated, which increases their loyalty to you.
Don't just encourage your customers to talk about you, but also to post about you. Run a campaign or contest that gives your customers something to share on their social media platforms. This can be sharing photos or videos of your products, tagging friends in your posts, or using a designated hashtag.
If you're inspired to generate word-of-mouth marketing for your business, 2nd Story would love to work with you to create visuals that will get your customers talking. So contact us and let's take your marketing to the next level!