As of tomorrow it's officially Winter! And it's really starting to feel like it. Many businesses focus hard on the holidays, and when that's over they accept the rest of winter as the "slow season." But it doesn't have to be that way. There are many great marketing opportunities during this time. Here's 5 marketing ideas for the cold season.
When it's uncomfortably cold outside, we are constantly looking for ways to get warm. So add a little warmth to your next campaign with warm colors and images. And bonus points for working the word "cozy" into your headline.
The Other Holidays
When we think of "the holidays" we tend to think of jingle bells and caroling. But once all that's over, many businesses will forget to celebrate all the other holidays that happen during winter. So don't forget the MLK Day special offers, the Valentines giveaways and the Mardi Gras contests!
The end of the year is a great time to take inventory and figure out what's selling and what's not. If you have an abundance of certain products on your shelves, this may be time to have a clearance sale or give away a freebie with every purchase.
The beginning of the year is a great time to introduce something new to your customers. This can be launching a new product, offering a new service, or introducing your new brand. For some extra excitement and anticipation, hype it up with a countdown to the big reveal!
Also at the start of a year, you'll notice everyone is focused on self-improvement and self-care. Whatever you're offering, let your customers know the positive impact it will have on their well-being.
If you're getting some ideas, we'd love to help create your next winter campaign! Contact us for a free initial consultation and let's take your marketing to the next level!