As a business owner you are faced with new challenges everyday. One challenge you will inevitably face is developing a brand and marketing your business. This can be a daunting task! As of recent years more and more business owners are turning to DIY platforms to create their own logos, printed pieces, websites, etc. And though this may save you a bit of money up front, ultimately it will cost you in time, energy, professionalism, and possibly customers. If you are serious about growing your business, it's crucial that you turn to a professional designer for help.
We understand you may have some hesitation and we want to make sure you feel confident in your decision. So here's five reasons to hire a graphic designer for your creative needs.
You're running a business, which means you're busy. Please don’t waste your precious time trying to put together your own design that ultimately will disappoint you. Most of these DIY services offer limited options for customization, and you'll spend hours and hours working to create a logo or brochure you're only somewhat happy with. How frustrating! By hiring a professional graphic designer, you can rest easy knowing that your brand is in good hands while you focus on what you're good at, running your business.
Don’t look like everyone else. DIY design platforms tend to use off-the-shelf templates, which means they dictate how your design should look and function. Also you'll be choosing from a limited font selection and a small library of stock imagery. So chances are that the cupcake graphic you selected was also selected by the bakery down the street. Your business is original to you, so your brand should be as well.
You know you have a great business, so should everyone else! Your brand is a reflection of your work, and how you present yourself tells your targeted customer about the quality of your work. It's important that you market yourself with clean, consistent and professional designs that make a great impression. Hiring a designer takes the pressure off of you to create a professional style. Once you develop relationships with your customers, your work will speak for itself. Until then, your brand needs to speak for you.
Build a Relationship
Let’s face it, if you continue to move forward with your business, you are eventually going to need more design work. And if you already have a relationship with a professional designer, you have a reliable source to go to for whatever your needs may be - business cards, print advertising, web design, etc. And you will know exactly what to expect from that person in terms of time, cost, and work method. And not only do you now have experience working with your designer, your designer has experience working with your business. What better person to help you promote your brand than the person who helped you create it?
Making decisions for your business can be overwhelming, especially when its an area you are unfamiliar with. A professional designer can guide you through decision by decision when it comes to developing your brand. Having the opportunity to ask questions and hear the reason behind design choices will help you better understand yourself as a brand and be able to market yourself more comfortably.