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What are Company Values?

An often overlooked part of building your brand is establishing your company values. These are the principles that drive your business, guide you in decision making, and create a culture within your company. This culture should be reflected in your brand to the point that your customers become familiar with your company values.

Company values can fall under multiple categories. It's important to explore them all. Here are some examples of each.


Honesty, respect, trust, fairness, quality, humility, discipline, authenticity, responsibility


Determination, growth, challenge, innovation, hard work, improvement, boldness, passion, development

Team Building

Respect, inclusivity, teamwork, diversity, community, open-mindedness, accountability, leadership, inclusion, selflessness

Customer Relationships

Compassion, empathy, friendliness, social responsibility, environmental responsibility, community, respect, fun, approachability

Once you've established your company values, it's important to make sure they are reflected in your branding. 2nd Story would love to work with you to develop a brand that let's your customers know your values. So contact us and let's take your business to the next level!



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