Over the past few years you may have noticed that lots of businesses and organizations are simplifying their logo designs. There’s less detail in the graphics, fewer colors are being used, fonts are more basic, and gradients are being replaced with flat color.
You might be looking at logo simplicity and thinking this is just a fad, but let’s consider the reasoning behind this "trending" design choice. Here’s 4 benefits to a simpler logo.
1. Information Overload
We live in a society where information comes at us nonstop and we can only digest a small percentage of it. The info we retain is the info that we can wrap our brains around. The less complex something is, the more likely we are to remember it. This rule applies to design. Your logo will be more memorable when there is less to remember.
2. It's a Small World
Where do we consume most of our information these days? On our phones. And even the larger models are still using a screen that fits in your hand. So your logo needs to be simple enough so that when it’s scaled down to a quarter of an inch, it’s recognizable and no one is confused about what they’re looking at.
3. Versatility and Compatibility
It’s important that your logo can hold up in any environment. So the simpler the design, the more compatible it is with whatever is alongside it. A simple logo can handle being placed on a variety of ad designs, web pages, social media platforms, etc.
4. Timeless Classic
Just like a little black dress, a simple design never goes out of style. And you want your logo be have longevity. So the fewer elements involved, the less likely it is you’ve just fallen upon a design trend that will fade in a few years.