The holidays are not only a great time to increase revenue, but also to gain the attention of new customers. There are numerous ways to take advantage of the season in your business marketing strategies other than just offering holiday discounts. So here's a few suggestions.
Use festive graphics and imagery on your homepage. Hang lights and garland in your shop. Wrap your products in special seasonal packaging. Play holiday music in your restaurant. Whatever makes sense for you, make sure your business is giving off a warm holiday vibe that customers will be looking for.
The Pumpkin Spice Latte and the McRib wouldn't be so popular if they were offered all year every year. So create special products that are only sold for a limited time during the holiday season and then promote it!
During the holidays everyone is feeling a little more soft and mushy than usual. So if you've been waiting for an opportunity to run a more emotional campaign, this is it! Remember to stay in line with the values of your target customer.
Show some appreciation for your customers. This could be offering exclusive promo codes to those on your mailing list, a tiny trinket gift with every purchase, or even a package on their doorstep. Get creative!
'Tis the season of giving! And a great way for your business to give back is to partner with a nonprofit organization. Chose something that is meaningful to your customers and offer them the opportunity to contribute. This could be donating a portion of your sales, hosting a service day, or being a location for a food drive drop off.
For some people holiday shopping is a dreaded task. So help make it a little less painful for your customers. Create a gift guide on your website to help shoppers find that special item for that special someone.
It can be a challenge to stand out among all the noise during the holiday season. So if you're feeling inspired by any of our strategies, contact us! We'd love to help you get noticed and take your holiday marketing to the next level!