Color affects our perceptions, and not just our perceptions of art and design. The culture we live in has been shaped by color. So many of the opinions we form and decisions we make are influenced by color and we don't even realize it. Here are a few fun facts about color that might surprise you.
Red is the first color a baby sees as their vision develops. Babies as young as two weeks old can distinguish red. Also women can see more shades of red than men, however men are generally more attracted to women in red.
The term "blue-collar" was not the first time blue was used to describe the lower class. In Ancient Rome, blue was worn by the working class, while the wealthy wore black, white and red. All that changed with the image of the Virgin Mary. After she was depicted wearing a blue cloak in 12th century art, the color became more respected.
Orange You Glad...
The word for the color orange was originally “geoluhread,” meaning yellow-red. It was the citrus fruit that was first called “orange” and it wasn’t until the 16th century that the color came to be known by the same name.
It's a Boy!
In the early 1900s pink and blue represented the opposite genders as they do today. Baby boys came home from the hospital in pink blankets, while girls were wrapped in blue. It wasn’t until the 1950s that the switch was made.
Reinventing the Wheel
Sir Isaac Newton studied the rainbow by experimenting with prisms. In doing this he disproved the theory that color came from light and darkness, and found that it only comes from light. This study eventually led to his invention of the color wheel.
Did anything surprise you here? The more we learn about color, the more we understand how to use it effectively in our branding and marketing. If you're looking for a new color palette for your business, 2nd Story would love to work with you to find just the right shade. So contact us, and let's take your brand to the next level!