Lifestyle photography has become an essential for business marketing. Basic product shots are great for your online store or catalog when you've already got your customer's attention. But in order to draw them to that point, you need a hook. So here are 5 benefits for using lifestyle photos to hook your customers.
If your target customer is scrolling Instagram and your ad pops up, they are much more likely to stop scrolling if they see a lifestyle shot versus a basic product shot with no context. Just make sure to have a CTA that brings them to your business.
Creates a Connection
When a customer sees your product in the hands of someone who looks like them, a connection is formed. The focus shifts not so much on the product as the character the product is connected to. This can be true for relatable locations as well.
When your lifestyle photos appear authentic, it tells your customers that you are authentic. That's why you don't want overly posed lifestyle shots. Create some real situations and emotions to gain the trust of your audience.
While authenticity and relatability are important, it's also necessary to create something your target audience can dream about. This means showing them how your product will improve their lives. Just remember this desired lifestyle needs to look reachable for your audience.
Stays with You
Lifestyle photos are more likely to be remembered. If you want to create an image that will stay in your customer's head, you need a strong photo that will leave a lasting impression.
If you're seeing a need for some lifestyle photography in your marketing, we'd love to work with you! Contact us to schedule a free initial consultation and let's plan a photoshoot to take your business to the next level!