Having a website is essential for your business. But the process of building one can be overwhelming! At 2nd Story we have some fundamental rules for web design that can bring your website from amateur to professional.
Do stay within your brand
Establish colors, fonts, images treatments to use consistently
Maintain the same treatments throughout your site
When using a template, make necessary changes
Don’t be inconsistent
Graphic elements should match throughout your site.
Pay attention to colors, font sizes, capitalization, spacing, etc.
When adding info, revert back to the original
Do keep it clean and simple
Make sure the most important info is the most prominent
Give your features room to breathe
Don’t clutter your site with unnecessary pizazz
Don’t get crazy!
Too many bells and whistles is distracting and unprofessional
Keep animations subtle
Less is more
Do make info easily accessible
Place info in obvious locations
The navigation bar should be prominent
Buttons should be obviously buttons
Don’t hide information
Put info in familiar locations
Use easy-to-read fonts
Don’t put info over busy backgrounds
Do use high quality imagery
Use hi res photos - hire a photographer (hint, hint)
Use relevant stock photography
Use an original graphic - hire a designer
Don’t use the wrong imagery
Give the visitor a sense of what you do
Don’t use imagery that is irrelevant
The best imagery makes the customer the hero
Do make info easy to digest
Use minimal text that gets straight to the point
Bullet points are a great way to cover info quickly
Break up paragraphs with images and icons
Don’t get copy heavy
Keep copy concise.
Too much copy is overwhelming
Don’t make the visitor dig for info
Web design is just one of the many creative services 2nd Story offers. So if you are looking for help building your site, developing your brand or advertising your business, contact us! We'd love to work with you!