Believe it or not, QR (Quick Response) Codes have been around since 1994. Of course their purpose and function has changed radically over the years. And since 2020 we've seen a massive increase in, not only the number of scans, but the ways QR Codes are used. So if you're on the fence about adopting one for your business, here's some benefits to the QR Code.
More Information in Print
When creating printed marketing materials such as flyers or brochures, you're limited on space and how much information you can reasonably include. But by adding a QR Code, you give the reader the opportunity to continue the journey to a landing page where they can learn more without much effort.
Information Can Change
Once something has been printed, you're pretty much stuck with the info that's on there. But using a QR Code to link to information allows you the ability to change the info anytime without having to reprint. This is great for customizing your info for specific events or audiences.
It's been proven that people are much more likely to remember information when they have interacted with it in some way. So giving your audience an opportunity to stop and scan your code vs just reading a sign, will be much more effective and leave a lasting impression.
QR Codes can be scaled down to a very small size and still function. So if you are including one in your magazine ad, it doesn't have to take over the design in order to serve its purpose.
Printed materials tend to get damaged either in the mail or by getting folded up and shoved in a pocket. But the QR Code can still function with up to 30% damage to the image. Because of this, you don't need to be afraid to include a code on your next mailer or rack card.
QR Codes are versatile and easy to use. If you're realizing it's time to include one in your marketing materials, we'd love to work with you. So contact us and let's take your business to the next level!