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Back to School Promotion Ideas


Whether or not you're a parent or a teacher, you've probably noticed that we are quickly approaching the beginning of another school year. And regardless of your field of business, this could be a great marketing opportunity. We have some great Back to School promotion ideas for just about any target customer.


School Supply Drive

Support a public school by collecting school supplies for the new year. Most schools have a list needed supplies that you can ask your customers to donate. Host an event or designate a dropoff location and put the word out. Need more incentive to give? Offer a coupon to those who donate.


Extended Hours

Accommodate busy parents and teachers with extended hours. This could mean opening earlier or closing later. Being flexible for your customers shows them that you care about their needs and want to make sure they have the best experience possible.


Teacher Appreciation

Show some gratitude for our hard-working teachers by offering special deals for the month of August. Make them feel special by offering a freebie with every purchase or 20% off your services. Make sure to put the word out on all your social platforms regularly.


Discounts on Selected Items

You don't have to be selling school supplies to offer special discounts. Think about the products needed for students of all ages. Items for a college dorm room, back to school clothes, after school snacks, or even gifts for a favorite teacher.


Photo Contest

Hold a Back to School Photo Contest on Instagram. Ask everyone to post their best, most creative First Day of School photos and make sure to tag your business. Winner receives a special prize. This can be something from your line of products or a gift basket of school supplies with a coupon for your business.


Is your business ready for school to start? 2nd Story would love to work with you to create an effective Back to School campaign. So contact us, and let's take your business to the next level!



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