When designing an advertisement, a lot of the focus tends to be on the imagery. However, the typography, or treatment of the text, plays a very important role, because ultimately that is where we find the direct message. Here are 5 common, but toxic typography mistakes you should avoid making when designing an ad.
Bad Font/Typeface Combos
Weird Line Breaks
Too Much Text
Busy Background
Over-the-top Effects
If you're guilty of any of these mistakes, we'd love to help you! 2nd Story works closely with businesses to not only create beautiful and effective advertising, but also to understand the process and choices made by the designer. Contact us today for a free initial consultation and let's get your business to the next level!