My name is Cat Landrum, and I'm the founder of 2nd Story Creative. I grew up in beautiful yet rural south Mississippi where creativity was essential for entertaining oneself and isolation led to an intense longing to connect with people. I am so grateful to have a job that satisfies both of those passions. 

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I started early. As a kid, I would cut and paste my mom’s department store catalogs to design my own layouts. I was the photographer for the high school yearbook, and when personal websites became a thing in the 90s, I jumped headfirst into that scene. I decided to pursue a career in this creative stuff. I spent 4 years at Mississippi State studying fine arts, design, and photography and earned a BFA in graphic design. In my twenties, I started my career working in advertising and media for over a decade. All of this was incredibly valuable experience and led me to develop a broad spectrum of skills that have become essential in what I do. 

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However, I had a desire for interaction that was not being met. Working as an art director in the back corner of an ad agency, I never got to know much about the people and businesses I was designing for. I only saw the client through the lens of a two-sentence change order issued by the project manager. This made me realize the importance of personal communication, and it motivated me to start 2nd Story Creative.

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After spending years observing the ins and outs of marketing agencies, developing my artistic and business skills, and networking with other entrepreneurs, I decided it was time for something new, not just a new chapter in life, a new story. With some encouragement and guidance, I got the guts to step out on my own. From my 2nd Story apartment, I started a creative marketing business that focuses on breaking innovative boundaries while nurturing personal relationships with its clients. And it has been so rewarding to see the results!

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So that is my story. Now I would like to know yours. Let’s talk!